The Role of Innovative Marketing in Achieving Competitive Advantage of Yemeni Pharmaceutical Companies
The study aimed to identify the role of innovative marketing in achieving competitive advantage for Yemeni pharmaceutical manufacturing companies. It employed a descriptive-analytical approach, and to achieve the study's objectives and test its hypotheses, a questionnaire was constructed to collect...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Árabe |
| Publicat: |
University of Science and Technology, Sana'a, Yemen
2024-10-01
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| Col·lecció: | مجلة جامعة العلوم والتكنولوجيا للعلوم الإدارية والإنسانية |
| Matèries: | |
| Accés en línia: | https://journals.ust.edu.ye/USTJMHS/article/view/91 |
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