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Innovation Cooperation: Buyer-Supplier Relations

The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, super...

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Bibliografische gegevens
Hoofdauteur: Adrienn Papp
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: University of Miskolc 2019-11-01
Reeks:Theory, Methodology, Practice
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Online toegang:https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1725
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