La marque : entité spirituelle ou religieuse ?
Professor Benoît Heilbrunn draws on abundant resources and references from social and human sciences to conduct original research on marketing at ESCP Business School. This approach leads him to question spirituality, sacredness, and belief in the consumer society. Author of numerous books and artic...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Université du Québec à Montréal
2022-10-01
|
| coleção: | Communiquer |
| Assuntos: | |
| Acesso em linha: | https://journals.openedition.org/communiquer/9510 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|