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Review and Support of the Relationship between Alliance Competence and Alliance Orientation

This paper seeks to contribute to the understanding of the formation of strategic alliances among companies. Specifically, it seeks to understand the relationship between alliance competence (Lambe, Speakman & Hunt, 2002) and alliance orientation (Kandemir, Yaprak & Cavusgil, 2006), following some o...

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Main Authors: Gonzalo R. Llanos-Herrera, Nelson A. Andrade-Valbuena
Format: Artigo
Language:Inglês
Published: Cátedra UNESCO en Gestión de Información en las Organizaciones (La Habana) 2017-11-01
Series:GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
Subjects:
Alliances
Strategic Alliances
Alliance Orientation
Alliance Competence
Market Orientation
Senior Management Commitment
Online Access:https://upo.es/revistas/index.php/gecontec/article/view/2790
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