International Market Selection Decisions – A big data artificial intelligence approach
This article examines the role of big data analytics (BDA) in international market selection (IMS) decisions. It is based on a study of South African companies that used the TRADE-DSM (Decision Support Model) big data analytics tool to help in making these decisions. While there is much theory on t...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Halmstad University
2024-12-01
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| Serie: | Journal of Intelligence Studies in Business |
| Soggetti: | |
| Accesso online: | https://journal.lu.lv/JISIB/article/view/2413 |
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