An Investigation of Avoidancebehavior in Mall-Intercept Market Research
Much of the research focusing on the efficiency of the mall-intercept form of market data collection has been concentrated in three areas. These studies address themselves to developing an understanding of the personal/demographic characteristics of mall shoppers, studying shopping behavior of indiv...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Management Association
1993-01-01
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| coleção: | Marketing Management Journal |
| Acesso em linha: | https://doi.org/10.63963/001c.150636 |
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