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Strategic Communication: Journalists’ Role Amid the Rise in Digital Influencers

Journalists have a long-standing presence in strategic communication, seen as a “transitory” mediating stakeholder that can influence other key audiences within organizations. However, their role is increasingly being challenged by the rise in alternative information disseminators—mainly digital inf...

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Principais autores: Paula Arriscado, Rosa Maria Sobreira
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-09-01
Serier:Journalism and Media
Fag:
strategic communication
public relations
media relations
journalists
digital influencers (DIs)
Online adgang:https://www.mdpi.com/2673-5172/6/3/147
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