The Role of K-Pop Brand Ambassadors in Consumer Purchase Decisions: a Study on Nabati Products and MYNE Community
This study aims to evaluate the influence of aespa, appointed as a brand ambassador, in increasing Nabati’s purchasing decisions among the MYNE community using the VisCAP method. The method applied in this research is quantitative. A quantitative approach allows data to be collected in numerical fo...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-11-01
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| coleção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8224 |
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