The role of employees in shaping brand performance
The impact of employee activities on creating the brand management process is becoming increasingly important in the modern economy. Therefore, the role of employees in shaping brand performance should be defined. The study investigates the mediating role of employee brand commitment in the relatio...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Wydawnictwo Naukowe Akademii WSB w Dąbrowie Górniczej
2020-06-01
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| Schriftenreihe: | Forum Scientiae Oeconomia |
| Schlagworte: | |
| Online-Zugang: | https://ojs.wsb.edu.pl/index.php/fso/article/view/301 |
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