Impact of Service Quality and Price Fairness on Consumer Loyalty: The Moderating Role of Information Literacy
Purpose: Using data from 200 hotel guests in Multan, Pakistan, this research aims to evaluate the influence of service quality and pricing fairness on consumer loyalty while moderating the role of information literacy. Design/Methodology/Approach/Findings: The findings are estimated using partial...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
CSRC Publishing
2021-12-01
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| 叢編: | Journal of Accounting and Finance in Emerging Economies |
| 主題: | |
| 在線閱讀: | http://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/1917 |
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