Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali

This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion wit...

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Detalhes bibliográficos

Principais autores:	Desi Andriany, Ni Gst Nym Suci Murni, I Ketut Budarma, Made Ruki
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Politeknik Negeri Bali 2023-03-01
coleção:	Journal of Applied Sciences in Travel and Hospitality
Assuntos:	digital marketing hotel russian customer social media
Acesso em linha:	https://ojs2.pnb.ac.id/index.php/JASTH/article/view/924
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