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A Multimodal Analysis of Gender Representations in British and Italian TV Advertisements

The present paper illustrates the preliminary findings of a CORECOM-funded project called “The representation of the image of women in advertising: interlinguistic and multimodal perspectives”. Its aim has been to identify, analyze and deconstruct semantic asymmetries which continue to proliferate i...

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Autors principals: Laura Centonze, Annarita Taronna
Format: Artigo
Idioma:Inglês
Publicat: University of Bologna 2022-09-01
Col·lecció:MediAzioni
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Accés en línia:https://mediazioni.unibo.it/article/view/15518
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