The mediating role of celebrity endorsement in stimulating purchases of ESG-oriented goods in Nigeria’s fast-moving consumer goods sector
Social and environmental corporate responsibility is becoming increasingly important in organizational operations and production processes. This is due to increased consumer awareness about the importance of ESG factors. Meanwhile, there is the aspect that celebrities play crucial role in influencin...
Gardado en:
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Ural State University of Economics
2025-11-01
|
| Series: | Управленец |
| Assuntos: | |
| Acceso en liña: | https://upravlenets.usue.ru/en/issues-2025/1761 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|