MODELING CUSTOMER LIFETIME VALUE WITH MARKOV CHAIN IN THE INSURANCE INDUSTRY

In the competitive insurance industry, accurately predicting Customer Lifetime Value (CLV) is vital for sustaining long-term profitability and optimizing resource allocation. Traditional static models often fail to capture the dynamic and uncertain nature of customer behavior, which is influenced by...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Adilan Widyawan Mahdiyasa, Udjianna Sekteria Pasaribu, Kurnia Novita Sari
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Universitas Pattimura 2025-01-01
Σειρά:	Barekeng
Θέματα:	customer lifetime value health insurance markov chain survival analysis
Διαθέσιμο Online:	https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/15220
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