Televised Political Advertising in Egypt: The Case of 2012 Parliamentary Elections
The research results support the Functional Theory of political campaign discourse. All three functions are capable of persuading voters that a candidate is preferable to one’s opponent. Acclaims have no disadvantages but it seems that voters dislike mudslinging (Merritt, 1984). This discourages can...
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| Format: | Artigo |
| Idioma: | Árabe |
| Publicat: |
Cairo University, Faculty of Mass Media
2015-04-01
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| Col·lecció: | المجلة العلمیة لبحوث العلاقات العامة والإعلان |
| Matèries: | |
| Accés en línia: | https://sjocs.journals.ekb.eg/article_88997_7d8bd82a3072a337261ba1b143b8ce0a.pdf |
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