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The Representation of Women in the Advertisement of Persil Washing Powder

The purpose of this study is to investigate the representation of women in the advertisement of Persil washing powder. This qualitative study is based on the semiotics method in order to decode the cultural stereotypes in the advertisement of Persil washing powder. The results showed that the repres...

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Detalles Bibliográficos
Principais autores: Masoud Kousari, Farid Azizi, Hamid Azizi
Formato: Artigo
Idioma:Persa
Publicado: Iranian Institute for Social and Cultural Studies 2015-03-01
Series:Taḥqīqāt-i Farhangī-i Īrān
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Acceso en liña:http://www.jicr.ir/article_262_a6d3cf22ddc20134f214963af3ab2dfe.pdf
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