The Effect of Experiential Marketing and Brand Image on Customer Satisfaction

Consumer satisfaction is important for a company. In an effort to meet customer satisfaction, many efforts can be done such as providing an unforgettable experience for consumers and creating a good brand image in the eyes of consumers. Garuda Indonesia is a company that applies the Garuda Indonesi...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Syafira Dzikria Alfiani, Indira Rachmawati
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Bandung: Prodi Manajemen FE Universitas Langlangbuana 2020-08-01
סדרה:	Almana: Jurnal Manajemen dan Bisnis
נושאים:	Brand Image Customer Satisfaction Experiential Marketing Structural Equation Model
גישה מקוונת:	http://journalfeb.unla.ac.id/index.php/almana/article/view/1338
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!