Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
Purpose – This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it i...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2024-06-01
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| Serie: | Journal of Trade Science |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/insight/content/doi/10.1108/JTS-01-2024-0005/full/pdf |
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