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Analyzing Cross-Cultural Communication in Global Media – The Integration of Anglicisms into Media in Albanian Language

This study examines the integration of Anglicisms into Kosovar media, focusing on how English loanwords influence cross-cultural communication within Albanian-language news outlets. Through a qualitative content analysis of four major media sources – T7, Klan Kosova, RTK, and RTV21 conducted from Ma...

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Principais autores: Ismeti Ernest, Toçi Arta
Format: Artigo
Sprog:Inglês
Udgivet: Sciendo 2025-12-01
Serier:SEEU Review
Fag:
anglicisms
kosovar media
cross-cultural communication
albanian language
Online adgang:https://doi.org/10.2478/seeur-2025-0061
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