Understanding the Dynamics of Brand Love in the Automobile Industry
Given the increasing competition and the impact of digital media in the automobile industry, dealerships need to understand the antecedents of customer happiness and brand love. The goals of the study are to analyse the combined influence of the cognitive and affective drivers of brand love for high...
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| Huvudupphov: | , , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
MDPI AG
2024-05-01
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| Serie: | Journal of Theoretical and Applied Electronic Commerce Research |
| Ämnen: | |
| Länkar: | https://www.mdpi.com/0718-1876/19/2/59 |
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