A review on the concept of consumer innovativeness
Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innova...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
EDP Sciences
2021-01-01
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| Collection: | E3S Web of Conferences |
| Accès en ligne: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_01080.pdf |
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