Intertextuality in newspaper advertising
To gain the readers’ interest positively is certainly the ultimate goal in advertising. This is achieved, as Sillars (1991) explained, through expressing values to the knowledge of, and mostly appreciated by the readers to promote a brand or service. No strategies serving such a goal better than in...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universiti Malaya
2017-06-01
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| Серии: | Journal of Modern Languages |
| Предметы: | |
| Online-ссылка: | http://borneojournal.um.edu.my/index.php/JML/article/view/3291 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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