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FaceReader Insights into the Emotional Response of Douro Wines

Understanding consumers’ emotional responses to wine is essential for improving marketing strategies and product development. Emotions play a pivotal role in shaping consumer preferences. This study investigates the emotional reactions elicited by different types of Douro wines (white, red, and Port...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Catarina Marques, Alice Vilela
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2024-11-01
Schriftenreihe:Applied Sciences
Schlagworte:
Online-Zugang:https://www.mdpi.com/2076-3417/14/21/10053
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