The Influence of Brand Awareness, Electronic Word of Mouth, and Brand Trust on Brand Preference for Richeese Factory Among Gen Z in Surabaya
The fast-food industry continues to experience rapid growth, especially with changes in consumption patterns among Gen Z that prioritize convenience and practicality. Richeese Factory, as a local brand, faces challenges in enhancing consumer preferences amidst intense competition. This research aim...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Serie: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Soggetti: | |
| Accesso online: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7535 |
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