On Semantic Transformations of Russian Nouns in Language of Commerce and Advertising
Transformations of the semantics of nouns market , package , portfolio , product , formula , care , protection in modern varieties of Russian-speaking discourse associated with commerce and advertising are analyzed. The choice of lexical units is dictated by the frequency of their use in figurative...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Russo |
| Pubblicazione: |
Tsentr nauchnykh i obrazovatelnykh proektov
2017-02-01
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| Serie: | Научный диалог |
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| Accesso online: | https://www.nauka-dialog.ru/jour/article/view/301 |
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