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Political microtargeting: Towards a pragmatic approach

It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative orien...

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Autors principals: Peter Aagaard, Selma Marthedal
Format: Artigo
Idioma:Inglês
Publicat: Alexander von Humboldt Institute for Internet and Society 2023-03-01
Col·lecció:Internet Policy Review
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Accés en línia:https://policyreview.info/node/1690
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