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Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model

This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural dimensions on the responsible behaviour of organisations tow...

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Principais autores: Cristina Gănescu, Andreea Gangone, Mihaela Asandei
Format: Artigo
Sprog:Inglês
Udgivet: Editura ASE 2014-02-01
Serier:Amfiteatru Economic
Fag:
responsible corporate behaviour
consumers
index of responsible corporate behaviour towards consumers (IRCBC)
cultural model
Geert Hofstede
European Union
Online adgang:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1270
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