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WEBOMETRICS RANKING OF UNIVERSITIES AS A FACTOR OF GAINING COMPETITIVE ADVANTAGE IN THE MARKET FOR EDUCATIONAL SERVICES

Being a “window on the world”, the official website of an educational institution is among the most important means of promoting its activities, thus increasing its competitive advantage in the market for educational services. Providing a framework for efficient marketing, the functioning of the off...

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Autores principales: Володимир Олександрович Уманець, Людмила Станіславівна Шевченко, Андрій Іванович Безуглий
Formato: Artigo
Lenguaje:Inglês
Publicado: Institute for Digitalisation of Education of the NAES of Ukraine 2020-06-01
Colección:Інформаційні технології і засоби навчання
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Acceso en línea:https://journal.iitta.gov.ua/index.php/itlt/article/view/3261
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