Influence of Entrepreneurial Orientation and Alertness on Firm Performance: Multi Group Analysis of Family and Non-Family Firms in Tourism Sector
The present paper aims to study the influence of entrepreneurial orientation on firm performances of family and non-family tourism firms in J&K, India. Moreover, it examines entrepreneurial alertness as a mediator. To analyze the data, partial least squares structural equation modeling was employed...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
AfricaJournals
2023-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Assuntos: | |
| Acceso en liña: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_12_3_863-882.pdf |
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