PENGARUH KEPERCAYAAN MEREK, EKUITAS MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA PASTA GIGI MEREK PEPSODENT DI KOTA PADANG
To compete with Pepsodent, several toothpaste manufacturers have adopted different strategies. One way is to use attractive packaging, low price, and quality. This study aims to investigate brand trust, brand equity, and price on consumer loyalty. The sampling technique used in this study was purpos...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Universitas Bung Hatta
2021-01-01
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| Cyfres: | Jurnal Manajemen Universitas Bung Hatta |
| Mynediad Ar-lein: | https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/18326 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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