Digital transformation in rural wine tourism: Lessons from Goriška Brda, Slovenia, for developing smart rural destinations in Serbia
Purpose – This study investigates the impact of digital innovation and sustainable practices on tourist behavior and destination attractiveness in rural wine regions, using Goriška Brda (Slovenia) as a case study. The goal is to identify key factors that influence visitation to smart rural wine des...
Tallennettuna:
| Päätekijät: | , , |
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| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2025-11-01
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| Sarja: | Mенаџмент у хотелијерству и туризму |
| Aiheet: | |
| Linkit: | http://www.htmanagementvb.com/index.php/HITM/article/view/345 |
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