A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

Abstract Background In the light of “Internet plus”, hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has become the...

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Detaylı Bibliyografya

Asıl Yazarlar:	Jie Wang, Lanting Wu
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	BMC 2020-11-01
Seri Bilgileri:	BMC Health Services Research
Konular:	Communication effect Health communication Social media WeChat public account
Online Erişim:	http://link.springer.com/article/10.1186/s12913-020-05901-3
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