Influence of advertising as a means of information transmission towards consumer: theoretical aspect
The article analyses the term of “advertising” with the focus on Information transmission function and a possibil- ity to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects o...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Vilnius Gediminas Technical University
2006-12-01
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| Seria: | Business: Theory and Practice |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11598 |
| Etykiety: |
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