Drug advertising directed to pharmacists in Brazil: information or sales promotion?
Analyses of drug advertising reveal important social and cultural values and attitudes at a certain point in history. The purpose of this paper was to investigate how pharmaceutical industry communicates with pharmacists in Brazil, using drug promotion as a valuable tool. The point of departure was...
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| Glavni autor: | |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidade de São Paulo, Faculdade de Ciências Farmacêuticas
2011-12-01
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| Serija: | Brazilian Journal of Pharmaceutical Sciences |
| Teme: | |
| Online pristup: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502011000400004 |
| Oznake: |
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