Multivariate Statistical Model of College Students’ Purchase Decisions for Starbucks in Taiwan
The purpose of this study was to explore college students’ purchase behaviors using a multivariate statistical model. Because many college students today have part-time jobs, they have increased opportunities to consume higher-quality brands. In Taiwan, Starbucks is regarded as a high-quality coffee...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
MDPI AG
2023-06-01
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| Rangatū: | Engineering Proceedings |
| Ngā marau: | |
| Urunga tuihono: | https://www.mdpi.com/2673-4591/38/1/38 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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