Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach
This study examines the words and situations that trigger and those that do not trigger a hotel response when customers post negative online feedback. The research explores, through sentiment analysis, bigrams, trigrams, and word networking, the valence of online reviews of five important hotels in...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
University of Warsaw
2023-01-01
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| Σειρά: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Θέματα: | |
| Διαθέσιμο Online: | https://press.wz.uw.edu.pl/jmcbem/vol2023/iss1/3/ |
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