Optimizing Customer Loyalty Through The Information System Customer Approach at Harapan Hospitals
This research aims to optimize hospitals customer loyalty through a Customer Relationship Management (CRM) approach. In the increasingly competitive healthcare industry, customer satisfaction is key to retaining and attracting new customers. SERVQUAL is one of the methods we use in this study so tha...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Politeknik Negeri Batam
2025-03-01
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| Serie: | Journal of Applied Informatics and Computing |
| Soggetti: | |
| Accesso online: | https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/9202 |
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