E-commerce drivers and barriers and their impact on e-customer loyalty in small and medium-sized enterprises (SMES)
The aim of this paper is threefold: first to explore the factors that significantly and positively affect the adoption of e-commerce in SMEs; second, to determine the factors that hinder the adoption of e-commerce in these enterprises; and, finally, to investigate the impact of e-commerce-related fa...
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| Natura: | Artigo |
| Lingua: | Inglês |
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Vilnius Gediminas Technical University
2020-03-01
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| Serie: | Business: Theory and Practice |
| Soggetti: | |
| Accesso online: | https://bjrbe.vgtu.lt/index.php/BTP/article/view/11612 |
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