The Influence of Marketing Literacy, Fear of Missing Out (FOMO), Social Class and Brand Awareness on Generation Z's Purchase Behavior with Consumer Satisfaction as a Mediating Variable

This study examines the influence of marketing literacy, Fear of Missing Out (FOMO), social class, and brand awareness on Generation Z's purchase behavior with consumer satisfaction as a mediating variable. Using a quantitative approach with a causal design, data were collected through structured q...

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Autori principali:	Barida Rakhma Nuranti, Viant Anggi Saputra, Zuchdiawati Luthfi Utami, Reska Anggara Putra
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-02-01
Serie:	Indonesian Interdisciplinary Journal of Sharia Economics
Soggetti:	Marketing Literacy, FOMO, Social Class, Brand Awareness, Consumer Satisfaction, Purchase Behavior, Generation Z
Accesso online:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9058
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