Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China
While place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping. To explore the conceptual distinctions betwee...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
MDPI AG
2025-11-01
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| Edice: | Tourism and Hospitality |
| Témata: | |
| On-line přístup: | https://www.mdpi.com/2673-5768/6/5/243 |
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