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The Effect of Media Literacy on digital Ads

Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the consumer point of view, advertising literacy...

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Detalhes bibliográficos
Principais autores: Sahar Sayed Ismail, Najwa Yahya Al-Adawi, Rania Farouk Abdel Azim
Formato: Artigo
Idioma:Árabe
Publicado em: Arab Association for Islamic Civilization and Art 2021-01-01
coleção:Journal of Architecture, Art & Humanistic Science
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Acesso em linha:https://mjaf.journals.ekb.eg/article_128156.html
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