THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE

This study aims to analyze the influence of store atmosphere, menu variety, and customer relationship management on customer loyalty at Warung Salire Ngagel Surabaya. The research method used is a quantitative approach by distributing questionnaires to 155 respondents. Data analysis techniques incl...

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Detalhes bibliográficos

Autor principal:	Habib Ahmad
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-04-01
coleção:	Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:	Keywords: store atmosphere, menu variety, customer relationship management, customer loyalty
Acesso em linha:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8391
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