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An extensive effect of religiosity on the purchasing decisions of halal products

Purpose – This study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products. Design/methodology/approach – The quantitative method is used in this study. Descriptive and statistical (multiple and...

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Principais autores: Ahmad Rafiki, Sutan Emir Hidayat, Muhammad Dharma Tuah Putra Nasution
Formato: Artigo
Idioma:Inglês
Publicado em: Emerald Publishing 2024-11-01
coleção:PSU Research Review
Assuntos:
Religiosity
Halal brand awareness
Habit
Purchasing decision
Acesso em linha:https://www.emerald.com/insight/content/doi/10.1108/PRR-07-2022-0093/full/pdf
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