The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies)
Abstract The present study was conducted with the aim of investigating the effect of green marketing on green repurchase intention with the mediating role of green marketing strategies. The research is applicable in terms of its purpose, descriptive in terms of the nature of the data, and of the cor...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Persa |
| Baskı/Yayın Bilgisi: |
Research Center of Resource Management Studies and Knowledge-Based Business
2025-03-01
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| Seri Bilgileri: | رویکردهای نوین در مدیریت و بازاریابی |
| Konular: | |
| Online Erişim: | https://www.jnamm.ir/article_221098_1bb4977685353fdef8b8c8a775e4f62d.pdf |
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