Changes in the fashion industry and consumer choices in the Portuguese context: Strategic directions
Background: This study aims to identify the changes in the fashion industry, during the COVID-19 pandemic, specifically, within the context of online purchase of fashion products, the use of sportswear, the pondering moments before the purchase, and the importance of sustainability. Furthermore, we...
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| Principais autores: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Novi Sad - Faculty of Economics, Subotica
2024-01-01
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| coleção: | Strategic Management |
| Assuntos: | |
| Acesso em linha: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2024/1821-34482402059F.pdf |
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