Marketing ethics and the marketing mix: Managerial issues
Marketing, more so than any other business discipline, has been criticized by people for hurting consumers, society as a whole, and other business firms. Deceptive prices, high advertising and distribution costs, high-pressure selling and unsafe products are common complaints. This article reviews s...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
1989-09-01
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| coleção: | South African Journal of Business Management |
| Acesso em linha: | https://sajbm.org/index.php/sajbm/article/view/948 |
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