ELEMENTS OF VERBAL AND VISUAL RHETORIC SPECIFIC TO ADVERTISING
The paper approaches advertising as a persuasion mechanism that underlies the relation between customers and companies in the business world. Thus, advertising is examined from the perspective of the three vectors of rhetoric – ethos, logos and pathos – in an attempt to show that advertising appe...
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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University of Petrosani
2023-10-01
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| Saila: | Annals of the University of Petrosani: Economics |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.upet.ro/annals/economics/pdf/2023/21).%20Dumbrava-1.pdf |
| Etiketak: |
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