Analyzing marketing innovation in Peruvian manufacturing companies of lower technological intensity
Non-technological innovation has attracted much interest from researchers, understood as non-technological innovation, the realization of organizational and marketing innovation. The present study focuses on how external sources of knowledge relate to product, organizational, and marketing innovatio...
-д хадгалсан:
| Үндсэн зохиолчид: | , |
|---|---|
| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2020-07-01
|
| Цуврал: | RAE: Revista de Administração de Empresas |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.scielo.br/pdf/rae/v60n3/en_0034-7590-rae-60-03-0195.pdf |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|