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Big Data Insights into Coastal Tourism: Analyzing Customer Satisfaction at Egyptian Red Sea Dive Resorts

This research aims to explore the relationship between customer satisfaction and various extracted factors at dive resorts in the Red Sea, Egypt, utilizing a hybrid methodology of descriptive and diagnostic analytics applied to online review data. Employing techniques such as KH coder for text analy...

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書誌詳細
主要な著者: Yinai Zhong, Angellie Williady, Narariya Dita Handani, Hak-Seon Kim
フォーマット: Artigo
言語:Inglês
出版事項: MDPI AG 2024-10-01
シリーズ:Tourism and Hospitality
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オンライン・アクセス:https://www.mdpi.com/2673-5768/5/4/56
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