The Effectiveness of Sustainable Advertising in Emerging Markets: A Systematic Review
As sustainability becomes a central concern for consumers, companies in emerging markets are increasingly incorporating sustainability themes into their advertising strategies. This systematic review synthesizes research on sustainable advertising to explore two core questions: (a) What factors co...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Asia Academic Press
2025-08-01
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| Series: | Journal of Asia Entrepreneurship and Sustainability |
| Assuntos: | |
| Acceso en liña: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/30 |
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